Terms of Service
Last Updated: February 12, 2026
1. Introduction & Authorization
The client (hereinafter referred to as “Client”) is engaging Crystal Clear SEO LLC (hereinafter referred to as “Crystal Clear SEO”) as an independent contractor for the specific purpose of designing a website (hereinafter referred to as “Web Design Project”) or providing Search Engine Optimization (SEO) and Paid Advertising (PPC) services. The Client hereby authorizes Crystal Clear SEO to access the necessary hosting accounts and provides “full access” to the Client’s website directories and files needed to complete the project.
Web Design & Development
2. Revisions, Completion Date & Delays
Crystal Clear SEO and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the project no later than 45 days after the Client has submitted all necessary materials. The project includes up to three (3) rounds of minor revisions. Major design pivots after approval or additional revisions beyond the included three will be billed at our current hourly rate. All necessary materials must be submitted within 21 days of the effective date. If the Client fails to provide feedback on a draft within seven (7) business days, the draft will be deemed approved and the project will move to the next phase.
3. Creative Assets & Imagery
Crystal Clear SEO provides professional background textures, decorative icons, and a curated selection of stock imagery as part of the standard design process.
A) Proprietary Assets: The Client is responsible for providing all brand-specific assets, including logos, trademarks, and proprietary business photography in high-resolution digital format.
B) Custom Requests: If the Client requires specific premium stock photography or advanced photo manipulation, these will be billed at our current hourly rate.
4. Copyrights & Trademarks (Client Responsibility)
The Client unconditionally guarantees that any elements furnished to Crystal Clear SEO for inclusion in the project are owned by the Client or that the Client has legal permission to use them. The Client agrees to hold harmless, protect, indemnify, and defend Crystal Clear SEO and its employees from any liability arising from the use of such elements.
5. Ownership, Data & Branding Credits
Crystal Clear SEO owns all coding and software development of the project until all fees are paid in full. Once final payment is received, 100% ownership of the website design, content, and ad account data transfers to the Client. This does not include Crystal Clear SEO’s proprietary research methods.
A) Portfolio Rights: The Client grants Crystal Clear SEO the right to display the finished project as an example of our work in portfolios.
B) Branding Credit: All Web Design Projects will feature a small “Built by Crystal Clear SEO” (or similar) logo/link in the website footer. Crystal Clear SEO will remove this credit upon request from the Client at any time after launch.
SEO & Marketing Services
6. SEO Services Definition
Crystal Clear SEO agrees to provide SEO Services including keyword research, technical optimization, and content adjustments. Crystal Clear SEO is authorized to use specific keywords and phrases for developing and improving the ranking of the Client’s URL(s).
7. No Guarantees on Rankings
The Client acknowledges that Crystal Clear SEO has no control over the policies of search engines regarding the type of sites and/or content they accept. Search engines may change their algorithms at any time. While we use industry-standard best practices, Crystal Clear SEO does not guarantee #1 rankings or specific traffic numbers.
8. Paid Advertising Management (PPC)
All payments for “Ad Spend” are made by the Client directly to the advertising platform (e.g., Google Ads). Crystal Clear SEO is not responsible for spend incurred due to platform technical errors, glitches, or account suspensions resulting from platform policy changes.
9. Fees & No Refunds
SEO and PPC Management Services are non-refundable. The Client agrees that in the event of any termination of this agreement by the Client, no refunds shall be given under any circumstances. Crystal Clear SEO is authorized to charge the Client’s payment method for any amounts owed.
Hosting & Technical Liabilities
10. Root Access & Server Liability
If the Client requests or obtains “Root Access” (administrative server access) to the hosting environment, or transfers the domain/hosting without Crystal Clear SEO’s assistance:
A) The Client immediately assumes 100% liability for the server’s security and functionality.
B) Crystal Clear SEO is automatically released from all responsibility for data loss, downtime, or coding errors.
C) Crystal Clear SEO reserves the right to terminate support immediately if unauthorized root access is detected.
11. Electronic Commerce Laws
The Client is solely responsible for complying with any laws, taxes, and tariffs applicable to their online business (e.g., sales tax, GDPR, CCPA). The Client will hold harmless and defend Crystal Clear SEO from any claim arising from the Client’s failure to comply with such laws.
Legal & Termination
12. Payments & Default
Crystal Clear SEO requires a 50% non-refundable deposit to initiate any Web Design Project. The remaining 50% balance is due upon project completion and must be paid in full before the website is launched or transferred to the Client’s hosting environment. Clients may elect to pay the full project total upfront if they prefer. Payments must be made promptly. Crystal Clear SEO reserves the right to remove any project from the Internet if payment is not received. If a party defaults, the defaulting party has 10 days to cure a payment default or 30 days to cure other defaults.
13. “Zero Tolerance” Conduct Clause
Crystal Clear SEO reserves the right to terminate a Client account or project without notice if the Client becomes hostile, argumentative, threatening, or abusive toward our staff. In the case of such termination, Crystal Clear SEO will submit a final bill for work completed to date.
14. Limitation of Liability
In no event shall Crystal Clear SEO be liable for indirect, special, or consequential damages, including lost profits, business interruption, or damages caused by third-party software/plugin updates. Crystal Clear SEO makes no warranty regarding third-party products.
15. Governing Law & Venue
This agreement shall be governed in accordance with the laws of the State of Missouri. Any dispute will be litigated or arbitrated in Greene County, Missouri, and the Client consents to the personal jurisdiction of the Missouri State Courts.
16. Changes to Terms
These Terms & Conditions may be changed without notice. Please check this page regularly. Contact support@crystalclearseo.com for questions.