ELECTRICAL MARKETING
Engineered for High-Voltage Growth
ELECTRICIAN DIGITAL MARKETING SERVICES
Marketing your company is no easy feat, particularly online. To create a successful electrician digital marketing strategy, you must first ask yourself: “Am I maximizing my online real estate?”
As an owner, there’s nothing worse than when your master electricians are sitting around the office, trucks parked, without any appointments. We fix that protocol.
THE WINNING STRATEGY: 4 COMPONENTS
01 // WEB ARCHITECTURE
Create a mobile-friendly site that is easily crawled by search engines and converts visitors into leads.
02 // SEO PROTOCOLS
Increase keyword rankings and create a sustainable, long-term lead generation engine.
03 // GOOGLE GUARANTEED
Maximize your online real estate by advertising at the very top of Google Local Services.
04 // PPC ADS
Generate immediate leads with paid ads on Google and Bing via Google Ads.
GROW YOUR PRESENCE
SECURE CONNECTION // 256-BIT ENCRYPTED
01 // COMPETITOR ANALYSIS & WEBSITE DESIGN
- Completing a market analysis of your service areas and your service industry
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
03 // PPC: CREATING DATA-DRIVEN ADS
- Creating copy for high-performing ads
- Split-testing ad copy
- Conducting competitor research on ad copy
- Monitoring and improving bids and average position of paid ads
05 // EMAIL: IMPROVING RETENTION
- Building opt-in email signs up to contact forms
- Designing custom email templates
- Creating custom email content
- Split-testing your email campaigns
07 // BIG EQUATION DASHBOARD
Let’s say you want to see a real-time report of how many people signed up on your site or app. Or maybe your boss wants you to put together a marketing status report on a daily basis. No problem! Using BigEquation, you can hook your dashboards up to almost any data source on the web.
02 // SEO: HIGH-QUALITY CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
04 // SOCIAL: ENGAGING CONTENT
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Posting and scheduling regular posts
- Monitoring engagement and interaction
06 // TRACKING YOUR CAMPAIGNS
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the performance of your competitors
- Tracking performance down to sales and revenue
- Tweaking campaigns to improve the above metrics
08 // LEAD RECOVERY
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Crystal Clear SEO’s Lead Recovery services, you can make the most out of your existing lead pool.